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Stop Scaling Chaos: Why Sustainable Logistics Needs Architecture, Not Improvisation
Sustainable growth requires replacing chaotic improvisation with engineered architecture.

Brian McBrayer
Dec 15, 202510 min read


The Blueprint for Cold-Chain Integrity: How Process-Driven Logistics Delivers for the End Customer
In the fresh produce supply chain, "On-Time, In-Full" (OTIF) is the ultimate metric. But "In-Full" means more than just showing up with the right case count. It means delivering the product in the exact condition the shipper intended, preserving the quality, freshness, and shelf life for the end customer. This is where most of the industry fails, and the cost is staggering. Part 1: The $1 Trillion Problem & The Cascade of Costs We are just one brokerage that moves produce, bu

Brian McBrayer
Oct 31, 202512 min read


Beyond the Bid: Why the "Shipper's Mindset" Wins in Cold-Chain Logistics
Commodity broker or cold-chain partner? Founder Jason McArthur tells Chris Jolly why the "shipper's mindset" is key. Learn how leveraging shipper-side experience leads to proactive "white glove service"—planning loads, sequencing drops, and fixing issues before they start. Discover why expertise, not just bids, wins in today’s market.

Brian McBrayer
Oct 23, 20254 min read


How to Protect a $100,000 Produce Load: Cold-Chain Risk Tactics
Protecting a $100k produce load requires extreme discipline. Partner Brian Leadingham joins Levi Van Pay to reveal Lone Cypress Logistics' cold-chain risk tactics: overcoming the "Factoring Wall," multi-layer carrier vetting (Tech + Test Load + Gut Check), niche customer assessment (Blue Book), and embracing strategic losses to protect relationships.

Brian McBrayer
Oct 23, 20254 min read


'Tell Me Everything' Podcast - Talking Brokerage Growth in Cold Chain Logistics
How did Lone Cypress Logistics scale from 2 to 11 people? Founder Jason McArthur joined Danielle Spinelli to share the 5 pillars: Build on trust, master cash flow (ask for Net 15!), treat carriers like partners, earn growth by nailing complex freight, and scale people strategically (hire assistants first!). Learn the disciplined model.

Brian McBrayer
Oct 22, 20253 min read


The Complete Blueprint: How to Build a Sustainable Freight Brokerage
Learn the complete blueprint Lone Cypress Logistics used to scale sustainably. This definitive guide covers mastering cash flow, building carrier partnerships, winning a niche through expertise, scaling people and processes intentionally, and evolving from a founder-led operation to an enduring brand. Essential reading for building a brokerage that lasts.

Brian McBrayer
Oct 22, 202512 min read
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