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FreightWaves - Cold Chain & The Cold Truth
The freight industry is in a race toward efficiency, driven by new technology and AI. This push is necessary, it streamlines data and tightens the supply chain. But for specialized, high-stakes niches like cold-chain produce, technology only serves a higher purpose: it creates time for people to provide genuine, relationship-first service . As our co-founder, Jason McArthur, recently discussed on FreightWaves, our model at Lone Cypress Logistics is designed to use the power o
Brian McBrayer
Dec 16, 20253 min read


Stop Scaling Chaos: Why Sustainable Logistics Needs Architecture, Not Improvisation
Sustainable growth requires replacing chaotic improvisation with engineered architecture.
Brian McBrayer
Dec 15, 202510 min read


The Blueprint for Cold-Chain Integrity: How Process-Driven Logistics Delivers for the End Customer
In the fresh produce supply chain, "On-Time, In-Full" (OTIF) is the ultimate metric. But "In-Full" means more than just showing up with the right case count. It means delivering the product in the exact condition the shipper intended, preserving the quality, freshness, and shelf life for the end customer. This is where most of the industry fails, and the cost is staggering. Part 1: The $1 Trillion Problem & The Cascade of Costs We are just one brokerage that moves produce, bu
Brian McBrayer
Oct 31, 202512 min read


Streamlining the Cold Chain: Jason McArthur on Our Descartes Technology Integration
How did Lone Cypress Logistics streamline its complex cold-chain operations? Founder Jason McArthur shares insights from our Descartes Aljex & MacroPoint implementation, detailing gains in efficiency, visibility, and scalability. Learn how the right tech empowers better service.
Brian McBrayer
Oct 23, 20253 min read
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